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If anyone can edit Wikipedia, why bother hiring a paid editor?

Although in theory anyone has the right to edit wikipedia, this doesn’t mean any information can go on there. Their strict guidelines mean all edits must be backed up by the right kind of sources. Wikipedia has many editors contributing to it, the role of many of these is to check the edits other editors are making. Every page created on Wikipedia must eventually be reviewed by an experienced editor, and they will not hesitate to remove content they don’t see as notable.

There is a high level of concern around possible conflict of interest (COI), and many methods of detection are employed by the Wikipedia community, from specialist software to bots, to IP address tracking and human sleuths. In short, unless you are very familiar with the complex guidelines and processes in place, and unless you have a history of previous Wikipedia contributions, it will be very hard to publish significant content that sticks.

I've found cheaper Wikipedia services elsewhere, why shouldn't I hire them?

There are many companies and individuals who advertise paid Wikipedia services, and some of them are incredibly cheap. These are unscrupulous businesses who burn through Wikipedia accounts which quickly get discovered by the Wikipedia investigative team and closed down.

They base their business model on quickly publishing the content they create, knowing that it will most likely be taken down by Wikipedia once it has been reviewed (all new articles created have to be reviewed). Because the review process can take weeks or months to happen, they accept your pay and move on, knowing it will be too late for you to do anything about it by the time the article is taken down.

At Wikipedia Lab we don’t consider a project completed until the new article has been reviewed by Wikipedia, or our edits to existing articles have successfully stayed published for at least seven days.

Why does it cost more to create content for companies than individuals?

Wikipedia is rightly concerned about people using it nefariously, as a space to advertise or promote products or services. This means pages created about companies are subject to a higher level of scrutiny than individuals.

They are more likely to be tagged as potential advertising, biased content and/or content that suffers from conflict of interest (COI). The level of risk is therefore higher for the editors publishing the content. That’s why Wikipedia Lab will only work with notable subjects.

How can I be sure the content I've paid for will stay?

The vital part of Wikipedia is its open source nature- the way it works is democracy in action. However, for this same reason there are no guarantees on Wikipedia. Your content can and will be changed by others eventually, though usually in good faith resulting in positive contributions.

Editors make decisions on things like notability based around consensus, but ultimately editors are human beings which sometimes results in differing opinions on content. Collaboration and discussion is important in the editing community so part of what we do is to discuss and hopefully resolve issues if they are ever raised by other editors.

How does your payment process work?

You pay for page editing or creation in two parts. Payment one is paid upfront and covers the cost of auditing sources, researching you/your company, drafting the content, responding to feedback, and publishing the page. We allow up to 30 days for this part of the process.

Once the page is approved, you will be invoiced for the second payment. If for any reason the page is not approved by Wikipedia (when this happens it is most commonly down to another editor not believing the subject to be notable enough), you would not be required to make the second payment. Please note the first payment is non-refundable as that covers the cost of the research and writing work by Wikipedia Lab. For existing page edits we wait for the edits to remain on the page for seven days before invoicing you for the second payment.

We are a content creation and development company, specialising in copywriting and Wikipedia services.

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